SEO, SEM, web design, coding, iPhone, iPad, Android 

Once again, there IS such a thing as a free lunch and it's happening on November 7, 2008 at the High Rankings office in Framingham, MA.

Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it will be the ticket to increased sales. While SEO is almost always a good idea, if you're counting on it to save a failing business, you may want to rethink things.

Forum member 'wonder371' is wondering which software products and programming languages would be the best for him as he embarks on his new career as a website designer.

So let's see, what has happened since the last newsletter? The September SEO Training Class went very well as usual, so now it's time to gear up for October's.

Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billions of dollars up for grabs, your online marketing needs to be well-planned, well-executed, and well-optimized. Be Ready When Shoppers Come Calling Here are six quick tips to help you get your online marketing campaigns in shape for the start of the holiday shopping season: Plan Your Promotions Now. Will you offer free shipping and returns, special discounts, or free gifts? Now is the time to decide what special promotions you will advertise to increase interest in your products and give your sales a boost during the holiday shopping season. Evaluate Your Keyword Rankings. Is your website listed in Google’...

Yahoo! Merchant Solutions, a leading ecommerce provider, is migrating its secure socket layer (SSL) certificates to new servers, improving their system's flexibility, but forcing some e-retailers to make changes to their stores before an October 15 deadline to avoid cart errors. The SSL protocol—as many retailers know—is the industry standard for safe ecommerce transactions, encrypting personal data like an email address or a credit card number to prevent cyber hoodlums and virtual identity thieves from stealing customer information. SSL certificates reside on secure web servers where they encrypt data and offer a store's proof of ownership. Pages secured with this protocol often bare a padlock icon in the address bar or on the lower ri...

The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert on a desired action. That action could be a sale, filling out a lead form, requesting information and so forth. The goal of search engine optimization is the same, yet the pressure of justifying the cost of every click doesn’t exist. So, in both the PPC and SEO worlds, the goals are the same. But why drive traffic, whether you pay for it or not, to a site that may not convert? You may only get one chance to impress a visitor so if your site is not conversion friendly, you may have wasted your one and only chance to get that visitor to convert. If the visitor came from PPC, you have wasted your money a...

To somebody who has never owned or made his living creating and licensing intellectual property, it may not be a big deal. Really, who is it going to hurt when someone downloads a piece of software without paying for it and uses it for personal gain? Or, what’s the harm when a kid downloads music without paying for it. So what if I steal movies online, who gets hurt? Ask the guy who bought the $1,200 graphics program for $89 from a faceless, nameless Internet pirate and he’ll likely tell you that the big software company has plenty of money and it charges too much for its stuff anyway. But to a company like Adobe, that has spent millions in developing its suites of highly regarded programs, it is a big deal. It is lost revenue that ri...

Nate Moller does an interview with Cassie B., owner of www.MyHeartandSew.com

Product Research

One key to selling any product online or offline, one eBay or anywhere else is doing the proper research on your product ideas. When you sell on eBay there are fees associate with selling, so the better prepared you are to sell a product the better you will be. There are two good ways to research products for eBay.

www.terapeak.com This site has a free tool that you will find in the navigation bar at the top of the page. When you click on it, the program will allow you to type your product idea in the search box and it will give you some results on the item.

Completed listings.
Use the completed listing sections on eBay to research product ideas. This can be done by searching for your product. Once results come up on the screen you will see a option on the lower left hand corner of the screen. The option there will be titled completed listings. From there you can search the completed listings section to get an idea on well your product idea might be selling. (more…)