Archive for February, 2008

Stuff You Might Like - MarketMotive and Small Business Marketing Unleashed

Thursday, February 21st, 2008
In the last newsletter I told you about all sorts of educational opportunities in the search marketing space. Aside from the online learning previously mentioned (SEMPO Institute, Marketing Experiments) and the large conferences (such as SMX West and Search Engine Strategies), or the very small, customized High Rankings SEO Training Classes, there are a couple of other search marketing educational opportunities you may also be interested in.

PDFs Not Being Completely Indexed

Thursday, February 21st, 2008
I was checking to make sure that all my client's PDFs were appearing in Google's index and noticed something odd. Luckily all the PDFs appear when I do a site:yoursite.com filetype:pdf.

PPC Campaign Tips

Thursday, February 21st, 2008
Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called 'Mastering Panama: A special report on Yahoo's new search marketing platform.'

HRA Wrap-up 225 - Jill’s Excellent February Adventure

Thursday, February 21st, 2008
I've been having a wonderful time traveling the world the past few weeks. Well, not really the world, but across the world! Wellington, New Zealand was terrific, as was the Webstock conference. Every person I met there couldn't have been nicer.

High Performer: Powerbookmedic.com Parts and Repairs For Mac Laptops

Wednesday, February 20th, 2008
If you have laptop, and it’s a Mac, you may feel like Apple is the only place to turn for parts and repairs. But since 2002, Powerbookmedic.com has been offering an alternative. The site specializes in installations, repairs, parts, and service for many portable Apple devices. What started out on eBay in 1998 has quickly established itself with its own site. Bradley Wallace owns the company, Powerbookmedic.com. High Performer Powerbookmedic.com Company has developed a convenient, profitable system to ship and repair laptops remotely. Size: $2,000,000, approximate 2007 gross revenue. Biggest Obstacle: “There aren’t any, really. That is the beauty of ecommerce. The Internet provides a level playing field.” PeC: Your company is an online business that sells replacement Mac parts and also offers Mac repair services. How do you coordinate repair services online? WALLACE: We’ve developed a three-step process with an in-house developed application. First,...

Field Test: Social Networking, Part 2 of 3

Wednesday, February 20th, 2008
In Field Test, Practical eCommerce has gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is social networking. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, MuttMart; Chris Stump, Only Hammocks; Mike Reiman, PoolDawg; Dan Stewart, Xtreme Diesel Performance; Roman Kagan, Appliance Parts Pros; Cindy Barrileaux, Write Your Best; Claudette Cyr, Gear-Source; Mike Butler, Bloom Designs Nursery; Kristen Taylor, Juvie. The responses for three of the ten merchants follow below. The answers are shown to preserve anonymity. PeC: Which social networking sites do you visit? FIELD TESTER 4: Slashdot.org, Del.icio.us, Digg.com. FIELD TESTER 5: Myspace.com, Linkedin.com. FIELD TESTER 6: Myspace.com. PeC: Which social networking sites do you market your business on? FIELD TESTER 4: Wikipedia.org, Simpy.com and Digg.com. FIELD TESTER 5: ...

Awesome up your design with A.B.

Wednesday, February 20th, 2008

So you want to add some sweet savory flavor to you website, but you can’t place your cursor on what is lacking in your design and what needs to be added. May I suggest something I call Auroral Background (A.B. for short). It’s a great way to add depth and “awesomeness” to your design. With enough practice using the techniques I am going to show you, your designs can start looking like this:

Final image

I’m going to take you through a detailed step by step tutorial to create an original A.B. treatment using a basic web layout I threw together in Photoshop; which by the way is where all my magic happens and is required for optimal A.B. results.

Original image

One thing you should be aware of before you start is what exactly you are doing here. You are adding detail to your design. It’s that simple. So take the time to do it. Be very, very detailed as you create your A.B. Don’t expect to spend just 5 minutes on this.

There are many different styles that could be explored, but for this article I am going to show you how to do a “sci-fi” look, layered with a hand drawn feel. That way we hit a gamut of different popular styles. We’ll start with a few images of stars and space:

Space image 1

Space image 2

Space image 3

You can either buy stock images to start with, or search through the many free image resources out there to get what you need.

Tip:

I find it works better if you have some idea of what you want the finished design to look like before you start hunting down images. Otherwise you could spend hours browsing images for inspiration, and before you know it the day’s completely shot. So it is a good idea to have some purpose/vision when browsing images.

So what’s the first step?

It’s optional. However I put into practice every single time. Music. Turn up your favorite tunes and let it set a mood for you. I find that the artist or genre I listen to will often dictate the style/flavor of my art. It’s all a matter of taste, but if you want something fun and original, listen to that type of music (Thom York Remixes are good). So turn it up.

Now that your speakers are getting you stoked to start designing, let’s move into the thick of it.

Step One

Open up your web layout in Photoshop, then go to the “Layers” panel and create a new group using the “Folder” icon and label it “A.B.”

Step 1

Step Two

Pull the space images into the “A.B.” group in your web layout. Resize the images so they are a bit larger than your canvas width, giving you plenty of pixels to play with.

Step 2

Step Three

Pick one image to play with first, and hide the other 2 images. Move the image into a spot that looks good and change the Layer Transparency Style to get a look you like. I am going with “Overlay” here.

Step 3

Tip:

If you have a solid White or solid Black background you will notice a blank canvas when you try all the different layer styles…

Here is a Top Secret tip: Put a really light gray (or any really light color) gradient on a layer below the images and voila! You got yourself some A.B.

Gradient Tip

Step Four

Do this for each space image. Remember that you may not need to add Layer Transparency Styles, it could look best without it.

Step 4

Step Five

Now that you have a look you like, let’s add some light trails. Here I am going to take the layer with a bunch of colors and texture in it, and turn it into light trails. The more contrast and texture an image has, the better the light trails. Add a “Motion Blur” (Filter > Blur > Motion Blur) to get the beginnings of light trails.

Step 5

Step Six

Then, if it needs it, play with the Brightness/Contrast (Image > Adjustments > Brightness/Contrast) on that layer to give the light trails some punch.

Step 6

Step Seven

Next play with the Layer Transparency Styles again to see if there is a better look available. For me there was, so I switched the styles. This is always a good practice, switch through the layer transparency styles often and you may find a better look than your current one.

Step 7

Step Eight

Now add a mask to each image layer.

Step 8

Step Nine

Grab a standard feathered brush to start masking out some of the image to make it flow with the web design.

Step 9

Step Ten

Just paint until you get something you like. Don’t be afraid to switch your brush color back and forth between black and white to add and subtract area to the mask. Also the brush’s opacity is a key factor in making subtle changes to the mask. Turn that baby down to an opacity of 8% to throw in some fine tune adjustments. You can also change the size of the brush when painting to get different effects.

Also, play with the placement of the layers. Drag them around the canvas, even change the layer hierarchy to get a feel you like. You can also change the opacity of these layers to get subtle effect changes.

Step 10

Step Eleven

Rotate the images to change up the dynamics in the composition. I am un-hiding the “Stars” image layer and re-sizing and rotating it to get the look I want.

Step 11

Step Twelve

You can see here I added a mask to the “Stars” image layer, gave it a Layer Transparency Style, and duplicated it a few times.

Step 12

Step Thirteen

Next is color treatment. Select one of the image layers that has color in it. In the main Photoshop menu go to (Image > Adjustments > Hue/Saturation). Slide the “Hue” toggle back and forth to get color variations, and see if one of them looks better.

Step 13

Step Fourteen

However, I like the original colors the best so I will just make some small adjustments.

Step 14

Step Fifteen

Now that we have got a sweet looking A.B., let’s layer it with some hand-drawn elements. You can get great hand drawn vectors over at www.YouWorkForThem.com. I will be using some stock vectors I created, which can be purchased at YouWorkForThem.

Step 15

Step Sixteen

Pull the vector elements in one at a time. Select the artwork by Command clicking on the artwork layer in the Layers Palette. Contract the selection by 1px by going to Select > Modify > Contract.

Step 16

Step Seventeen

Then hit the delete button to end up with an outline of the original artwork. This will give you that hand drawn feel.

Step 17

Step Eighteen

Now rotate the artwork to follow the angle of the light trails, and play with the transparency. Do the same for all your hand drawn elements.

Step 16

Step 19

Conclusion

Congratulations! You have just finished your first Auroral Background!

Final image

I hope this tutorial gave you some new insight and new skills to freshen up your designs. Now go pull up that defective web design of yours and throw it some A.B. flavor.

javascript problem again, adding values up

Wednesday, February 20th, 2008

okay here it is


var barPosition = 25;
document.getElementById("rightTextPosition").value = barPosition;
document.getElementById("rightTextPosition").value += 2;

end result of this is 252, and not 27 ....WHY ?!

and this

var barPosition = 25;
document.getElementById("rightTextPosition").value = barPosition;
document.getElementById("rightTextPosition").value -= 2;

end result is 23 and that is correct..

I probably know the answer somewhere in my messy head, BUT at the moment I have no clue....

Field Test: Social Networking, Part 1 of 3

Monday, February 18th, 2008
In Field Test, Practical eCommerce has gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is social networking. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, MuttMart; Chris Stump, Only Hammocks; Mike Reiman, PoolDawg; Dan Stewart, Xtreme Diesel Performance; Roman Kagan, Appliance Parts Pros; Cindy Barrileaux, Write Your Best; Claudette Cyr, Gear-Source; Mike Butler, Bloom Designs Nursery; Kristen Taylor, Juvie. The responses for three of the ten merchants follow below. The answers are shown to preserve anonymity. PeC: Which social networking sites do you visit? FIELD TESTER 1: Facebook.com, Kaboodle.com, Stumbleupon.com, Yelp.com, Myfoxla.com, Dogpile.com, Del.icio.us, Iliketotallyloveit.com. FIELD TESTER 2: Linkedin.com and Facebook.com. FIELD TESTER 3: I visit Meetup.com, Linkedin.com, and occasionally Myspace.com. PeC: Which...

High Performer: Pasty.com Sells Meal In A Crust

Monday, February 18th, 2008
On Michigan’s Keweenaw Peninsula are two old copper mining communities — Kearsarge and Calumet. Calumet is home to Pasty Central, which operates a pasty kitchen in Kearsarge, the Pasty Central Express. Pasty Central is an employee-owned company, and its website, Pasty.com, has been online since 1996. The site includes the Pasty Cam Photo Of The Day, contests and hundreds of Upper Peninsula photographs. The project all started with the Still Waters Assisted Living Community (the original owners), whose residents once peeled the pasty vegetables as a regular activity. Pasty.com’s employees bought the company in 2001. To date, Pasty.com has sold and shipped more than 375,000 hand-made pasties to 5,856 zip codes in all 50 states. Pasties are shipped frozen and cost $29 for four, which includes shipping. General Manager Charlie Hopper has been with Pasty.com since its inception. High Performer Pasty.com Early day ecommerce site capitalizes on niche food item,...

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