Product Video: Easy Distribution Tools
Editor's Note: This is part four in our special report on “Video for Ecommerce,” where we describe real stories of online merchants creatively using video to drive sales and grow their brands. Previous installments are linked in below. What’s next once you’ve added product videos to your site? Get the word out. “We know that [consumers] are looking for videos online,” said David Burch at video analytics company TubeMogul.com. “That’s why our goal, and the goal of our merchants, is to be everywhere where video content is consumed.” In August 2008, Burch surveyed 1,114 users of TubeMogul’s free video distribution system. He found 51.6 percent of merchants drawing revenues from their videos online. “And since we published that study,” B...