Seven Tactics to Boost Online Banner-ad Response Rates
Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble, Borders, and Amazon for customers in New York, Los Angeles, Chicago or the world, but equality isn't always good. There are times when it's good to have a competitive edge (inequality), and if you act fast this could be one of those times. MarketingSherpa, one of the Internet's most reputable marketing sites, has offered up seven tactics for boosting online banner-ad response rates. MarketingSherpa's findings are based on a survey the firm conducted. These findings generally show "how seven design elements have an impact on the effectiveness of online advertising," especially as compared to response rates for ...