Visual Bookshelf Taps Into Social Networking

For those who are regular visitors to Facebook, you may have come across an application called Visual Bookshelf. It allows Facebook users to show on their pages the books they are reading or have read, and each of the book’s titles link back to Amazon.com. Users can also create book reviews and make recommendations. The company behind Visual Bookshelf is Hungry Machine, a six-person web development firm that specializes in Ruby on Rails technology and Facebook applications. Visual Bookshelf was launched less than a year ago, but it already has millions of users. Tim O’Shaughnessy is the firm’s co-founder and partner. High Performer Hungrymachine.com Who says you can’t sell products on Facebook? Hungry Machine’s Visual Bookshelf application sells thousands of books every month. Size: $1,000,000, approximate 2007 revenues from Visual Bookshelf Number of employees: 4 Biggest obstacle: “Keeping up with feedback and requests from users! We focus...

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