World Wide Marketing
One of the major things that seems to be coming into the realm of Web Standards is Language. It’s not a have to, but it’s a thing that can increase your business profits and business opportunity times a very high percentage. At PubCon they showed some charts about internet usage growth and the biggest country and the one on top was actually not necessarily a country but a continent you wouldn’t think of, Africa. Sounds strange but it is true. Of course international business does come with complication, but it can be a simple option for a site that doesn’t involve any shipment of a product.
If you are running a service website or a downloadable product or even have nothing more than a sponor site, listen to some tips and recommendations I have for you.
Getting set up for international business of course will require the following:
- A merchant account that supports multiple currencies.
- Setting up your site with seperate divisions for different languages.
- International support and communication.
- Price adjustments to be competitive.
- International marketing, (PPC advertising in different languages).
The investment into these things may help your business take off. There are many different solutions that can help you accomplish all of these things. International marketing sounds like it may be tricky, but with exchange rates and the lack of competition you may find yourself able to afford a tremendous amount of advertising.