Ten Great Ecommerce Ideas for September 2010
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September 2010 installment of "Ten Great Ecommerce Ideas." Correctly Evaluate Your Conversion Rate “The conversion rate is the ratio between the number of visitors who are likely to perform an action you desire and the ones that actually do. It's not related to the whole website traffic. Eliminate from your analysis those visitors who don’t have the slightest intention to convert, but can skew your reports. For instance, when calculating your sales conversion rate, exclude all visitors who are referred by organic search keywords that are not related to your offer. You’l...