Eight Copywriting Rules for Increasing Conversion
When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important. Here are eight rules for using text on your ecommerce site that eliminate confusion, welcome your new visitors and otherise answer all questions about your products. 1. Don't Assume Customers Understand Your Products Product descriptions and supporting pages–like Frequently Asked Questions and customer service details–are highly important. Not only does word choice help define rankings in search engines, it can help teach visitors about products and how to use them. Oft-used terms are always ne...