Debunking Myths from the Top 10 Converting Websites
Editor's Note: We welcome Charles Nicholls as our newest contributor. He's a conversion and analytics expert, and the founder and chief strategy officer of SeeWhy, a conversion and cart-abandonment-recovery firm. He's also the author of “Lessons Learned from the Top Ten Converting Websites,” a study of the top-converting ecommerce sites. In the piece below, Nicholls lists the top converting ecommerce sites, and debunks myths surrounding what's required to have a high-converting site. Ecommerce teams have an understandable fascination with the top ten converting websites. While most websites convert 2 or 3 percent of their visitors to a purchase in the same session, some sites are able to achieve much higher levels, up to a whopping 42 p...