Tools to Combine Email Marketing with Social Media
If you’ve been selling online for any amount of time, you know how valuable email marketing can be, especially among existing customers. And you may also have pages set up on at least a couple of popular social networks, and you might have a blog. Once separate, these forms of marketing are converging in ways that can be very helpful to online merchants. The state of the art is pretty basic today, but buckle up because things are going to get even more interesting in the coming months. Linking email with social media is conceptually interesting because it combines two different animals: direct response and organic communities. Using email, we still tend to unilaterally communicate to an audience, while social media is about interact...