Merchant Grows Business by Focusing on Video
An ecommerce merchant in St. Louis, Mo. launched his business in 2006 after having written the programming code for his own shopping cart. That business, called Vat19, sells offbeat gifts and it has grown to more than 300 SKUs and up to 2,000 shipments per day. Its founder and owner, Jamie Salvatori, is here to explain how it was done. PeC: Tell us about Vat19, and how you got into ecommerce. Jamie Salvatori: “Vat19 is an online gift store where we specialize in what we deem are ‘curiously awesome’ products, just sort of unique gifts. My background was in running a video production business and we decided to try to take our strength in video production and see how we could make some money online. We decided to start a websit...