SEO: Grow Multinational Sales With Geo-targeting “Signals”
Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the right page in the right language with the right SKUs, pricing, currency and availability. Optimizing the geo-targeting signals a site sends is critical to driving organic search traffic and sales in multiple countries. Consider a searcher in the U.K. who wants to buy a toy for her daughter’s birthday. She searches Google U.K. for "dolls house." Along with her query, the searcher is unconsciously sending location signals that the search is coming from a U.K.-based IP address an...