To Tap Mobile Buyers, First Determine Their Needs
As the mobile user base swells, it is becoming easier to classify mobile users based on their attitudes towards their phones and the features they use most often. Merchants should consider how mobile customers will prefer to access web content. From that, merchants can decide what kind of user experiences they can affordably deliver. Experian Simmons’s recent 2010 American Mobile Consumer Report breaks down mobile users into segments by their attitudes towards mobile devices. It’s an excellent way to analyze the various ways people use their mobile devices. Simmons estimates that nearly one half of mobile users are pragmatic adopters or social connectors, indicating that, in the U.S., most mobile users still use their devices prim...