Ask an Expert: Tools to Encourage Customer Feedback?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about how to encourage customer feedback. It comes from Rita Perdue, CEO and owner of Pick My Decor, an online store that sells home décor products and collectibles. For the answer, we turn to Paul Chaney, Internet marketing director for Bizzuka, a content management software company, and a longtime contributor to Practical eCommerce. He is an expert in social media marketing and the author of a book on social media marketing entitled The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media. If you’d like to submit a question, email Kate Monteith, staff write...