February Survey Results: Social Media in Ecommerce
Social marketing experts have been trumpeting the advantages of using social sites such as Twitter and Facebook to promote ecommerce businesses. We wondered how many of our readers are using social media sites as a marketing channel and whether it has helped or hurt their businesses. Our February 2010 reader survey addressed the present and future role of social media in ecommerce. The survey consisted of four questions and a comment section below each question. Readers who completed the survey and then provided us with their names and email addresses were automatically entered in a contest to win a $25 Amazon gift certificate. The contest winner, chosen by a random number generator, was Hope Ann Hackett of NexTag. Facebook and Twitte...