Microsoft, Yahoo! Search-engine Partnership: Frequently Asked Questions
The agreement for Yahoo! to use Microsoft's Bing search platform has been approved by U.S. and European authorities. We wonder what this agreement means for ecommerce merchants. Greg Laptevsky, a Practical eCommerce contributor and a seasoned search marketing expert, provides some answers. Practical eCommerce: Please explain the newly formed partnership between Microsoft and Yahoo!. Greg Laptevsky: "Microsoft and Yahoo! announced in February that they received clearance from the U.S. and European regulatory authorities to move forward with a search integration deal. Here’s what we know so far: "This is a ten-year, search only (technology and traffic) deal; display businesses will remain separate. "Microsoft adCenter is going to be th...