The PEC Review: Chimpified Connects Two Powerful Platforms
There are thousands of ecommerce-related products and services that small- to mid-sized merchants can use to improve their businesses. But often the challenge to engaging these products and services is not funding, or even the products' capabilities. Instead, it is the difficulty associated with getting all of these diverse products or services to work together. I strongly believe that most small ecommerce businesses start for one of two reasons: (1) either the entrepreneur has web development skills and wants to use those skills to start an ecommerce business, or (2) the entrepreneur has marketing or product expertise and wants to sell online. In the latter case, the would-be merchant usually has to hire a developer, a web designer, o...