Ten Great Ecommerce Ideas for January 2010
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the January 2010 installment of "Great Ecommerce Ideas." Identify the Source of Inquiries "Measure your marketing effectiveness with lead tracking software. By identifying where your inquiries come from (e.g., online or via the telephone), what sources are working and how much they are costing, you can get closer to the ‘holy grail’ of marketing: $x Marketing Spend = $y Sales Return." Neil Smith Ecommerce Director Tiger Commerce -- Shop Payment Gateways "Shop around to find the best deal in credit card processing gateways. Even a penny more per transaction will eventua...