Social Media Marketing: Four Steps for Getting Started
Let’s take a moment to map out a cheap and effective social media strategy. Understand that cheap does not mean easy. This will take a dedicated effort and a lot of hours. But those hours could be more valuable than a high-priced advertising campaign. Step One: Commit Yourself to Communication It is imperative that you recognize the difference between communicating and selling. Never sell. Just listen, help, and tell. If you advertise via social media, your audience will not welcome you and you will not be effective. Build relationships and the sales will follow. Think of social media as the world’s largest cocktail party. You are there to mix, mingle, and work the room. You can hand out business cards but don’t personally try...