Merchant Talk: Self-published Author Migrates to Ecommerce
"Merchant Talk" is our weekly discussion with a practicing ecommerce merchant. For this installment, we visited with Jill Exler, the founder and CEO of Jexbo.com, an ecommerce site for authors to sell their self-published books. Practical eCommerce: Tell us about your site. Jill Exler: “The site is Jexbo.com and it's a mix of my name, Jill Exler, and 'books,' so I have the J-E-X-B-O. It’s a place for self-published authors to sell their books directly to the readers. I launched it in 2007 after I had written a book and I was going to have it self-published and then I thought, ‘Wait a minute, where am I going to sell it?’ I looked at some huge, established websites, and there are a lot of sites where writers can sell their books...