Quick Query: NearbyNow Retools for the Recession
Running a business is challenging in the best of economic climates, but during a recession it can be especially trying. Scott Dunlap, CEO of NearbyNow, understands that. NearbyNow was founded in 2005 to simplify shopping for consumers who browse online but buy in physical stores. The business was showing solid growth until the recession. That's when Dunlap and his colleagues had to rethink their business model. For this "Quick Query" we talked with Dunlap about the experience. Practical eCommerce: Your business has undergone a lot of change in the past couple of years. Can you talk about what NearbyNow currently does and who you're working with? Scott Dunlap: Sure. We developed NearbyNow as a technology and service to help y...