Holiday Sales: Four Ways to Capture the Budget-driven Consumer
The marketplace has been changed by the recession. Consumers have become increasingly frugal and they're probing for the best deals they can find. Ecommerce merchants need to adjust accordingly. Retail sales took a hit in 2008, even though online traffic rose 10 percent. That's presumably because consumers are talking to each another, checking product reviews, and comparing prices on social media sites. If you want their business then you have to stand out. Four Ideas to Appeal to Budget-conscious Consumers Here are four ways your brand can capture the budget-driven consumer this holiday season. Offer specials and incentives to buy. These can range from free shipping to 50 percent off the next purchase. Ask yourself, "What will ent...