Lessons Learned: Allstate Sign & Plaque Owner Relies on SEO
"Lessons Learned" is an occasional series where we ask ecommerce business owners to share their experiences and advice. For this installment, we asked Mark Fick, owner of Allstate Sign & Plaque. Fick's grandfather started Allstate Sign & Plaque in 1956, and it currently sells over 2,300 traffic, interior and safety signs, as well as a variety safety products. This earns them about $2.7 million in annual revenue. The company is based in Deer Park, N.Y and has 13 employees. Here we give you Fick's experiences and suggestions. Shopping Carts "In the last year or so, we have migrated to the Magneto platform for our ecommerce needs. Magento came onto the scene at just the right time for us. We had outgrown our previous cart, an...